Case Study · Commercial energy & renewables
River Energy & Renewables
A telecoms-era brand, rebuilt for the energy business River had become.
- Client
- River Energy & Renewables
- Sector
- Commercial energy & renewables
- Services
- Managed Websites & Hosting · Business Consultancy
The situation
Where they started
River was founded in 2013 selling two things, business telecoms and energy, and its website was built for that business: it opened with "Experts in Business Telecoms & Energy Solutions" and carried a black Voice | Data | Infrastructure logo. Meanwhile the business moved on — a renewables division in 2022, EV charging and battery storage in 2023, a regional award in 2024 — and by the end of this project it had left telecoms altogether.
The challenge
What it was costing them
Nobody buys a commercial solar array on impulse; they look the installer up first. A site that led with phone systems made a renewables specialist look like a broker dabbling in solar, and River's proof — accreditations, an award, installs with measured output — wasn't the first thing anyone saw. The cost was credibility at exactly the moment a buyer was deciding whether to trust River with a six-figure project. And the brief had a constraint: keep the colours people already recognised.
The approach
How we worked through it
A working site on day one, not a mood board
We kept River's heritage navy and blues, added one renewables green as the accent, and had a clickable prototype running the day the brief arrived — so every later decision was made on real pages rather than in the abstract.
Fourteen concepts — then the right answer was theirs
Two rounds of original logo concepts, then River brought a new wordmark of its own. Rather than defend ours, we made theirs work: the artwork kept exactly as drawn, recoloured into seven deep-water colourways. River chose Deep Water Tide, and we followed through with a 92-file logo pack.
Five solutions, one framework
One page structure — overview, benefits, installs, a six-stage process timeline, FAQs — built first on LED Lighting and rolled out to all five solutions, so a buyer who has read one page knows how to read the rest.
Real numbers, or no numbers
Placeholder stats came off before launch, replaced by six real installs from River's own case studies. When a new content brief arrived with claims marked 'verify before publishing', we flagged each one on the page instead of filling the gap.
Built to drop into their WordPress
Every page delivered as a single self-contained file River's team could publish themselves — plus legal pages written for River, a sitemap, a 404 page, launch visuals, LinkedIn posts and team email signatures.
The result
What changed
The menu, the headline and the logo now all say the same thing: energy. The award and accreditations sit high on the home page, six real installs have a page of their own, and the pages run on River's own WordPress. (Dates, pages and files are measured from the project; we haven't quoted traffic figures — it's too soon after launch.)
What's next
The relationship carries on
A Business Energy Calculator is built and ready to switch on, and seven more River projects are waiting to become case studies — the shared framework means each lands without a redesign.
Solutions used
How we built this one
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