Case Study · Property development
Hido Homes
A first impression finally worthy of the homes behind it.
- Client
- Hido Homes
- Sector
- Property development
- Services
- Business Consultancy · Managed Websites & Hosting
The situation
Where they started
A property developer building genuinely beautiful homes, represented online by a website that didn't come close to doing them justice.
The challenge
What it was costing them
People shop for homes late at night, on a phone, emotionally. A site that loads slowly, buries the photography and hides the route to a viewing loses them at exactly the moment they were most interested — and you never find out it happened.
The approach
How we worked through it
How people actually shop for homes
We started from the real behaviour — evening browsing, mobile, driven by imagery — rather than from a standard property-site template.
Let the homes do the talking
Strong imagery given room to breathe, effortless browsing on a phone, and a clear, unhurried route to booking a viewing at every point.
Fast, on a bad signal
Built light so it loads instantly on the sort of patchy connection people actually browse on, with the viewing enquiry never more than a tap away.
The result
What changed
A digital front door that finally matches the quality of the build — and turns late-night browsing into weekend viewings.
What's next
The relationship carries on
Ongoing care as the portfolio grows, with each new development added to the same framework rather than bolted on.
Solutions used
How we built this one
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