Case Study · Wellbeing coaching
Hido Coach
A brand, a website and a members' app — one team, one number to call.
- Client
- Hido Coach
- Sector
- Wellbeing coaching
- Services
- Managed Websites & Hosting · Web Application Development
The situation
Where they started
A new men's wellbeing coaching brand, spun out of the Hido Homes family, starting from a blank page. No identity, no website, and no way for members to stay connected to their coach between sessions.
The challenge
What it was costing them
Coaching lives or dies on continuity. The gap between one session and the next is where progress quietly stalls — and a booking widget bolted onto a template site does nothing about that. The brand also had to do something difficult: feel calm and personal enough for men who find asking for help hard, while still looking established enough to trust.
The approach
How we worked through it
Two products, not one
It became clear early that a marketing site alone would solve half the problem. We scoped it as two connected products — a public site to earn the enquiry, and a private members' app to hold the relationship together between sessions.
An identity that had to hold two moods
A lavender and plum palette with an open-circle and rising-steps mark — open enough to feel welcoming, structured enough to feel like progress. Every design decision was tested against the same question: would a man who's putting this off feel spoken to, or sold at?
Nine pages and a private space
An immersive nine-page marketing site, plus a members' app carrying wellbeing check-ins with charts, goal and task planners, a booking calendar, session logs and voice-to-notes. A coach console turns session write-ups directly into member tasks, so the follow-up happens by default rather than by memory.
Hosted on our own servers
Domain, HTTPS, backups and monitoring handled by us on our UK VPS. One team from first sketch through to the 3am uptime alert — no host-versus-developer finger-pointing when something needs attention.
The result
What changed
A brand that manages to be grown-up and warm at once, and — more importantly — a private space that keeps the coaching relationship alive in the weeks between sessions, which is exactly where it used to fade.
What's next
The relationship carries on
The app is live in demo mode while the coaching programme onboards its first cohort. Next up is turning the check-in data into something a coach can act on at a glance — spotting the member who's gone quiet before the next session, not after it.
Solutions used
How we built this one
Could this be your story?
Every project here started with a free, no-obligation conversation. Yours can too.
Book a Free Demo More case studies